Real estate agencies juggle leads from portals, walk-ins, and referrals — generic CRMs often force awkward workarounds for property pipelines and broker splits.
What a real estate CRM must handle
- Lead source tracking (Zillow, Rightmove, referrals)
- Property-linked pipelines with offer stages
- Broker commission rules and split reporting
- Document storage for contracts and IDs
Custom vs Salesforce/Pipedrive
Off-the-shelf CRM works for simple pipelines. Custom CRM wins when you have franchise rules, multi-office commissions, or ERP integration for settlements.
See CRM development services and CRM pricing guide. Related: ERP & CRM development.
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